Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.