Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...

Every business puts the customers first, which means today’s consumers are unequivocally in the driver’s seat. With fewer and fewer incentives to stay loyal, all it takes is one less-than-positive ...

Editor’s note: Investor and entrepreneur David Gardner is founder of Cofounders Capital in Cary and is a regular contributor to WRAL TechWire. When it comes to SaaS company valuation multiples used ...

Like Ginger Rogers and Fred Astaire, marketing and sales teams' moving in harmony is the holy grail of delivering a better customer experience (CX). Although the importance of Marketing and Sales ...

Customer churn is the loss of customers or subscribers, and the enemy of ecommerce merchants. As online subscription-based services filter into every major industry from snowboards and luxury cars to ...

Customer churn isn’t something we usually think of as a technological problem, but more than a third of the $136 billion a year companies lose to customer churn is from involuntary churn, and most of ...