Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...

Fashion brands like Ralph Lauren are racing to set up shop in the metaverse. The storied American brand recently began selling digital clothing on online platform Roblox.

FILE - In this Thursday, May 13, 2021 file photo, a view of a Gucci advertisement campaign selected for an exhibition to celebrate the vision of Gucci's creative director Alessandro Michele at the ...