“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

In the 1950s, Solomon Asch, an enterprising psychologist at Swarthmore College, engaged in some remarkable studies of conformity. Asch wanted to find out whether group pressures would lead people to ...

This week I’m glad that those who needed “permission” from our governor to remove their masks will finally be able to breath the air and show their beautiful faces to the world. In the beginning we ...

Netflix's recent psychological experiment documentary, Unlocked: A Jail Experiment, has received rave reviews from viewers for various reasons. The documentary examines a social psychology experiment ...

We examine how a comprehensive change in book-tax conformity affects firms’ reporting behavior. To this end, we exploit a Reform Act as a quasi-natural experiment which implied a decrease in book-tax ...