Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

How to Use Conjoint Analysis in Pricing Studies. Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it.

Conjoint analysis is also useful for understanding how customers make tradeoffs in attributes, and this can be highly useful in designing products, understanding price sensitivity, and examining other ...

In designing a hotel, a conjoint analysis performed for guest rooms will feature product profiles of a number of different hotel rooms, each with specific features, such as room size, flat-screen ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given ...

Conjoint analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Conjoint analysts develop and present descriptions of ...

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an ...

INTRODUCTION Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research ...