It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

This paper conceptualizes and defines consumer devotion as a state of passionate dedication to a product, brand, or experience through which the consumer in part defines him- or herself. Initial ...

Few understand the art and science of shopping trends better than Kate Hardcastle. With about three decades of experience ...

The consumer products industry has been facing a series of challenges in recent years, and COVID-19 drastically complicated these issues. Throughout the pandemic, consumer products companies have ...