Google announced it is completely backtracking on its plans to end third-party cookies in Google Chrome.

Google's cookie announcement comes after it already scaled back plans to ditch third-party cookies in Chrome, which was supposed to start in 2022 and render cookies " obsolete." But after repeated ...

Why we care. Google’s decision not to implement a standalone cookie prompt in Chrome allows advertisers to continue using familiar third-party cookie tracking without disruption.

The tech giant reverses course on its long-planned depreciation of third-party cookies. The post Google is keeping cookies in Chrome appeared first on MarTech.

In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry. The decision to keep ...

A proof-of-concept attack called "Cookie-Bite" uses a browser extension to steal browser session cookies from Azure Entra ID to bypass multi-factor authentication (MFA) protections and maintain ...

Google Chrome is ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online advertising ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms.

Tracking Protection is how Chrome will be branding the upcoming deprecation of third-party cookies to end users.