This year’s top five of the world’s most-awarded copywriters is made up of creatives from agencies spread across three continents. As we delve into the people lists from the World Creative Rankings ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Michael Clendenen started out in fast food but is now a copywriter and direct-response marketer. After consuming marketing and copywriting material, he sent businesses letters and landed clients. Now ...

This copywriting approach works well for various content copies, such as transactional emails. For example, markets use direct response copywriting to create transaction-specific emails to facilitate ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...