Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

(By Loyd Ford) Whether you have used one for decades or maybe it’s new to you or your team, having and using a strong customer needs analysis is key to building relationships and being a problem ...

Open text analysis empowers companies to harness AI, scale insights and deliver better customer experiences to improve retention and growth. Delivering superior customer experiences (CX) is a powerful ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has recently announced the completion of their latest customer needs analysis study for a food industry client.