He cited Navan Inc., maker of enterprise-oriented travel management software. The firm recently unveiled analytics features ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Business analysts are running into the limits of BI tools and looking for ways to do more advanced analytics. Python is the way forward. With data more critical than ever to companies’ success, Python ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Digital innovation in 2025 delivers quick ROI through focused 4–6 week pilots. Assign a single owner and KPI, instrument data analytics from day one, and scale what works. Prioritize customer ...

Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today.

SOFIA, Bulgaria--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights ...

LONDON--(BUSINESS WIRE)--Pharma companies have been facing recent problems in retaining their customers as the companies concentrate mostly on their brands. In fact, a popular 2011 poll marked pharma ...