Data and Analytics (D&A) is deriving insights using data to proactively measure business performance and improve decision-making. Today D&A is increasingly considered the next frontier for innovation ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

In a world where brand loyalty is fleeting and customer attitudes are changing by the hour, predicting—rather than just reacting—has been a game-changer. The future of customer experience (CX) is ...

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

He cited Navan Inc., maker of enterprise-oriented travel management software. The firm recently unveiled analytics features ...

SYDNEY--(BUSINESS WIRE)--Australian companies have changed how they manage contact centers and respond to customer needs since the COVID-19 pandemic began, and this transformation is likely to ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...