Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

If you’re trying to implement customer development at your startup, you’ll learn more from these 3 case studies than anything else I’ve seen. I consider each of these a “must-read”. I’ve quoted some ...

Get out of the building. Steve Blank, a serial entrepreneur, teacher, and father of the Customer Development methodology is best known for that phrase. Customer Development is not a reason or even an ...

Understanding your customers is crucial when running any business, as the success of your company ultimately depends on creating products and services that actually solve their problems and create ...

With the right mindset, your teams can develop software that delivers memorable customer experiences and creates long-term brand loyalty. When developing customer-facing software, the end-users’ ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...