Forbes contributors publish independent expert analyses and insights. I write about making a dent in entrepreneurial thinking. Startups operate quickly – at a speed driven by the urgency of a ...

Get out of the building. Steve Blank, a serial entrepreneur, teacher, and father of the Customer Development methodology is best known for that phrase. Customer Development is not a reason or even an ...

Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

If you’re trying to implement customer development at your startup, you’ll learn more from these 3 case studies than anything else I’ve seen. I consider each of these a “must-read”. I’ve quoted some ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

Running a startup involves making decision after decision after decision, and it has been no different in the first few months of building ribl. The tough part is that for a very early stage startup ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...

Customer-driven product development is a popular concept in the software world, especially for organizations employing an Agile development methodology. Getting end users or customers engaged as early ...