Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

In the past month alone, CSG Xponent has been named: ...

The current trend in the financial services industry is using AI technology, which enhances the services provided. Rivalry within the industry forces companies to seek more efficient marketing ...