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Digital advertising is an important part of many organizations’ marketing efforts. With the arrival of Internet shopping and the increased usage of social networking sites and other digital platforms, ...

The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...

Yet another data-management platform (DMP) has hit the market, at least for clients of Xaxis, WPP’s trading desk. The DMP, called Turbine, is the fruits of a $25 million investment. “The strategy we ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Under half (48 per cent) of media buyers and sellers currently employ a data management platform (DMP), according to a study by ExchangeWire. Data management platforms store and organise high volumes ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. In a world where data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, the advertising industry has used acronyms to discuss the technology and ...