Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Call it the baby boom of clean rooms. On Tuesday, Paramount announced a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. Because the software is cloud-based, ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data cloud company Snowflake today announced it has signed a definitive ...

Have you ever spent hours wrestling with messy spreadsheets, trying to clean up data that just won’t cooperate? Or maybe you’ve found yourself manually merging files, painstakingly copying and pasting ...

CONWAY, Ark., August 14, 2025--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform ...

The first-of-its-kind collaboration is a boon for brands and retailers, enhancing Novi’s AI models, streamlining certifications and badging, and more easily identifying revenue opportunities for ...