Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...