“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian ...

Tapad, a provider of cross-device marketing technology solutions, on Tuesday announced an expanded partnership with LiveRamp, an Acxiom company, to make the proprietary Tapad Device Graph accessible ...

Adbrain, the global provider of intelligent cross-device technology solutions today announced its integration with LiveRamp, an Acxiom company and provider of data onboarding services. This ...

At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are unifying around a single source to measure and analyze the ...

Goldman Sachs recently posited that the Internet of Things, the so-called “Third Wave of the Internet,” will “transform the way we live and work” as it opens up “a host of new opportunities and ...

Attention, radio and TV stations that seek meaningful metrics for their digital advertising solutions: A cross-device verification, powered by Nielsen‘s Digital Ad Ratings (DAR), has been launched by ...

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