Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data ...

Adobe is launching its Experience Cloud, which combines parts of its marketing, analytics and content tools, with the aim of broadening its footprint for more roles and functions of an enterprise. And ...

Adobe on Thursday unveiled new voice analytics capabilities in Adobe Analytics Cloud designed to help brands personalize customer experiences and drive loyalty via voice-based interfaces. Using ...