Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics, an invaluable app for website owners that never seems to get the attention it deserves, ...

The Google Analytics app has been updated for iOS to version 3.0, and 3.0 comes with many changes. The new version has a brand new look and feel, making it easier to find more data. It also added ...

From looking at the screenshots, the app appears to produce reports that look like a PDF export of Google Analytics data. The developer says this app provides 19 different reports, almost triple what ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

I’m no math wiz, but I’ll admit it: When it comes to the Web, I’m a total stats nerd. My statistical obsession actually began during my days as a TV news producer. Back then, I’d eagerly check my ...

App updates are great for many different reasons. They often include new features, new changes to the user interface that make for an exciting new visual appeal, and sometimes they simply include just ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

Corbin is a tech journalist and developer who worked at Android Police from 2016 until 2021. Check out his other work at corbin.io. Most of Google's mobile applications have switched over to the ...