Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

This article was published on September 27, 2016 Insider Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web September 27, 2016 - 4:42 pm ...

Only the Google Analytics account-holder can set up a login for other users; you can't create logins for other Google Analytics accounts. To access the website data held on your Google Analytics ...

Events vs. Pageviews in Analytics. Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google ...

8 key Google Analytics reports for SEO Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.

Google announced on Tuesday that its Google Analytics Web site-tracking tool has been improved with a slew of new features for enterprise-class users. To start things off, Google announced that it ...

As much as we love Google Analytics, there are many examples of how it just does not work with the way users interact with our websites today. Farina shared an example with conversions.

Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.

Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips.

Last week, Google Apps users were handed a new feature: Google Analytics for Google Apps. The idea behind the introduction, was to allow organisations to track internal usage of the various Google ...