Google Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic Guaranteed (publisher-managed) ads in ...
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer ...
Google is overhauling its ad blocking controls in AdSense and Ad Manager, replacing the “Ad networks” option with a new “Authorized Buyers” control starting Nov. 6. This move seems designed to give ...
Photos & Friends Daily’ is No. 1 on the Apple App Store, ‘News Suite by Sony’ led on the Google Play Store, and ‘aol.com’ led ...
The Department of Justice claims Google’s ad tech dominance let it strong-arm publishers into accepting new rules. The Department of Justice claims Google’s ad tech dominance let it strong-arm ...
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...
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