Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I’ve experienced and navigated through dozens of Google updates and led SEO operations for many big brands.

Keyword stemming is said to be beneficial for search rankings. But is it truly a ranking factor? Let's take a look at the evidence. Keyword stemming, once a popular search engine optimization tactic, ...

Opinions expressed by Entrepreneur contributors are their own. Competing against so much content on the web makes it hard to outrank others in the SERP (Search Engine Results Page) battle, even when ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google's John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand ...

Asad Kausar is CEO at Dabaran, a Chicago-based SEO agency that focuses on enhancing online visibility by improving search engine rankings. If you want more website visitors, you have to get your ...

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

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Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what ...

Writing without SEO in mind hurts your business. Google one of your services or products. Are you on page one of the search results, hopefully ranking in the top five positions? If you’re not in the ...