Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC ...

In the realm of big data, executives are frequently presented with a false dichotomy: high performance or low cost. The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The need to unify customer and key enterprise data keeps growing as the competition in the ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...

W orkday announced Google Cloud as the newest partner to join Workday Data Cloud, giving customers a way to bring Workday HR and finance data to BigQuery for AI-powered insights.