Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The JAF qualitative questionnaire template is a series of qualitative questions designed to be conducted as Focus Group Discussions based on the JAF Data Analysis Plan. The template should be adapted ...

Heriot-Watt University has purchased Explorance MLY to provide comprehensive analysis of open comments derived from student ...