It’s safe to say foundation is one of the trickiest makeup products. For starters, there’s learning how to apply foundation correctly. Then you need to decide the best formula for your skin, along ...

Beautiful and long-lasting makeup starts with a great base, but alas, it's not always as simple as just buffing foundation into your skin and calling it a day... Even the best foundations, be it a ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

What is every pro’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, 'Oh my god, your skin looks amazing!' not, ‘Your foundation is so great,’” makeup artist ...

As skin matures, applying foundation becomes more than just a step in a makeup routine—it becomes an art form. Fine lines, dryness, and a loss of elasticity mean that products behave differently on ...