Search Engine Land » SEO, PPC & AIO Guides » Conversion rate: how to calculate, optimize, and avoid common mistakes Share Conversion rate is the average number of conversions per user ...

Conversion rate optimization improves the way visitors interact with your website and within your campaigns, leading to better engagement and, ultimately, conversions.

2. Conversion rates are too broad and unspecific One way to make conversion rates more specific is to calculate a metric known as true conversion.

This is how you double conversion rates without cheating. In fact, you’re making the conversion rates of your campaigns more accurate, by subtracting out the bot activity from the denominator.

Calculate your conversion rate by dividing the action of concern by the total number of people who had the opportunity to take the action. How do you set up conversion tracking?

How do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.