Amazon's generous cancel button looks like a simple customer perk, but it is really a finely tuned piece of the company's logistics and growth strategy. By making it painless to back out of a purchase ...

In a 2002 MIT presentation, Amazon.com, Inc. (NASDAQ:AMZN) founder Jeff Bezos discussed the surprising success of allowing customers to cancel their own orders. What Happened: During the talk, Bezos ...

It's a cautionary lesson for parents with an Amazon account. A Kentucky mother was stunned when an Amazon order arrived on May 4. Her 8-year-old son yelled, “Mom, my suckers are here!” It wasn't just ...