Syracuse University is home to the only data repository in the nation dedicated to the archiving, storage and sharing of digital data collected through qualitative and multi-method research in the ...

Recruiting participants for injury and violence-related studies can be challenging. Online qualitative data collection can ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...