While augmented reality (AR) has promised to break into the mainstream for years, many of its most ardent supporters began to wonder if it would ever overcome its own hype, and many marketers ...

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System ...

Snap wants to be the go-to camera of consumers around the world – and it appears that Snapchat is for the majority of early adopters the world’s largest markets. Comparing Snap’s Lens Studio with ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...