Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Social media can feel like a wild west sometimes, right? You post something, and then… crickets. Or maybe it’s the opposite, ...