Create and incorporate user personas in SEO decision-making to create actionable insights in the best interest of your actual users.

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Apply that skill to strategy: focus on context, clarity, and information gain so your content becomes the answer AI and users ...

Rather than make assumptions, create personas of your users." Personas are profiles that represent your website's typical visitors, and they help you to focus your energies on those who matter the ...

Your brand persona humanizes your business and creates a story that your customers can connect with.

Most social media platforms deter users from creating multiple profiles to prevent shenanigans like harassment and fraud. Galaxia, however, wants people to create a new profile (which it calls a ...