While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

AI isn’t a game-changer only for big corporations; its impact is being felt in organizations of all sizes, in all industries and around the world. While smaller creative agencies may lack the deep ...

GIGIL’s new media agency redefines what placements can do—using creative thinking to deliver louder results and smarter spend ...

Cannes' new standards include a potential 3-year ban for misconduct. Intangible views spatial intelligence as the more efficient way to create images and videos. Cedric Devitt takes the role after a ...

The world of marketing is in constant flux. New technology and AI are gaining momentum, consumers are digesting information in new ways, and consumer trends are constantly shifting. Brands and ...