Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...

Product design processes are meant to be cyclical. But what if you could speed up each phase for better results and more frequent feedback? This is the thinking behind design sprints, a fast process ...

Businesses that make only one product rarely stand the test of time. Your ability to innovate and create products that build upon your existing foundation will determine the success of your brand in ...

Hanmei Wu is the CEO and Co-Founder of Empowerly, a college counseling service and online platform that connects students with counselors. Sticky products are the lifeblood of any successful startup ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

There’s a special kind of magic in transforming a simple piece of wood into something extraordinary. This project explores ...

Take a look around you. What’s the most valued possession you see? Guitar? Computer? A nice pair of designer shoes? And what do they all have in common? Chances are, they could all be easily replaced ...

Phil Gilbert and Tony Bynum, speakers at Fortune's Brainstorm Design conference in Macau, worked to transform IBM and ...