Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...
Search Engine Land

How to win with generative engine optimization while keeping SEO top-tier

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...