Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

While Google Ads is one of the most convenient ways to bring traffic to your website, you should take the time to create an effective advertising strategy in order to make the most out of your ad ...

Once you understand the annual trend and whether there is seasonality that justifies changes to the budget, and after analysing the results generated by Google Ads, set the budget for next year as the ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Posts from this author will be added to your daily email digest and your homepage feed. is a senior reviewer covering laptops and other gadgets. Monica was a writer for Tom’s Guide and Business ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.