How To Manage Marketing Campaigns Use these strategies to make sure your marketing campaigns are meeting your business goals. Use these strategies to make sure your marketing campaigns are meeting ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

In 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, ...