Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...
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Netflix opens ad inventory to Amazon DSP
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory. The offering will be available in the United States ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
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