Amazon offers more than 44 million products in the “Books” category globally. The average book sells 200 copies in its first year and maybe 1,000 over its lifetime. An enormous amount of effort goes ...

For busy executives who aspire to author a book, navigating the intersection of thought leadership and business leadership poses a unique challenge.

Yet most books will be loss-making. To produce, print and publicise a book costs about £12,000-15,000 ($15,000-19,000), says Mark Richards of Swift Press, an independent publisher.