When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Step right up, ladies and gents, to a huge opportunity courtesy of projection mapping—that ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

For some time, projection mapping has been a hot way for artists and advertisers to engage their audiences. Recently, the technology has gone interactive, as evidenced by a playable website called ...

The latest evolution of what was originally IllumiRoom has completely removed the screen from the equation, projection mapping games across an entire room. Michelle Starr is CNET's science editor, and ...

(MENAFN- GlobeNewsWire - Nasdaq) Projection mapping offers opportunities for dynamic audience engagement, brand differentiation, and competitive advantage in diverse sectors like advertising, ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 3 hours 5 min ago By I-Hsien Sherwood - 4 hours 15 min ago By Garett Sloane - 12 hours ago By Ad Age Staff - 15 hours 16 min ...

The NBA champion Cleveland Cavaliers have added a new dimension to halftime shows and 60-second time outs, thanks to the Christie Pandoras Box media server and Quince Imaging. Using a combination of ...

Microsoft's IllumiRoom project has expanded beyond a single-Kinect set-up and is now called "RoomAlive." RoomAlive turns an enclosed area into an interactive gaming space, with enemies and puzzles ...