Average order value (AOV) isn't just a metric; it's a cornerstone of business growth. In e-commerce—an industry my agency helps with digital marketing—AOV measures the average amount of money a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Acquiring a customer is expensive. Losing one is even more costly. But companies can build ...

The good news is that early adopters are never reluctant to sign up as beta customers and will provide early feedback on product quality. The bad news is that they are not a good test of basic ...