Just as there are different interpretations of probability, leading to different kinds of inferential statements and different conclusions about statistical models and questions, so there are ...

EMRI projects will produce cutting edge research on economic measurement and new methods for leveraging large-scale “naturally occurring data”—i.e., data created by businesses, households, non-profit ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first-party data with NIQ’s privacy-compliant consumer signals to drive audience discovery, ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and analytics officer Paul Ballew said there's "more work" to be done in terms of ...