Among the many types of information your memory system uses to decide what to remember, new research suggests social ...

According to new research published today in Canva's annual "State of Visual Communication Report," there is a significant ...

Researchers found that post-encoding ripples in the brain enhance emotional memory by improving stimulus identification and arousal, indicating a selective reinforcement of salient events for ...

The first-of-its-kind study demonstrates that aligning marketing strategies with consumers' weather-driven mindsets, not just ...

The encoding techniques enable participants to organise pertinent aspects like person, place, time and object, and establish connections between these concepts, enhancing learning and memory.

Cognitive science identifies six habits to boost memory: forming connections using mnemonics, per Journal of Experimental ...

These findings not only deepen our understanding of memory encoding and retrieval but also provide insights into the hippocampus’s role as a coordinator and its interaction with the neocortex.

Though it’s still unclear why memory encoding seems to be stronger in babies more than 12 months old, it’s likely a result of major alterations taking place in the body.

Can't remember names? A neurologist explains why it happens, when it's a concern, and how to improve your memory to prevent ...

Multitasking may hurt your memory and focus more than you realize. How task-switching affects your brain and ways to improve cognitive clarity.