To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

One undeniable truth is that public relations and CPA firms make a good team. Unfortunately, PR doesnâ t always get the credit it deserves and can largely go ignored by tax and accounting ...

Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across ...

The Annenberg School for Communication and Journalism announced a new master’s program in public relations and advertising last month. The new program will replace the strategic public relations ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

For the 10th consecutive year, the agency invites mission-driven organizations to apply for its pro bono PR program to support companies that are changing the world COLORADO SPRINGS, Colo., Nov. 5, ...

I recently spoke with a PR client about establishing an analyst relations (AR) program for her early-stage company. She reasonably questioned its value, given that AR isn't well understood and because ...

The MarketWatch News Department was not involved in the creation of this content. For the 10th consecutive year, the agency invites mission-driven organizations to apply for its pro bono PR program to ...