Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

Principles of behavior modification increasingly have been applied to community health education and offer considerable promise for public health in general. Behavior modification procedures can be ...

B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...

Description: Application of behavioral learning principles to problems in living. Self-paced learning format covers design and evaluation of behavior modification programs, with practical and ethical ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

Burrhus Frederic Skinner was one of the preeminent American psychologists of the 20th century. B.F. Skinner founded “radical behaviorism”—a twist on traditional behaviorism, a field of psychology that ...

BUFFALO, N.Y. -- A new University at Buffalo study of treatments for children with attention deficit hyperactivity disorder (ADHD) has found that combining behavior modification therapy with ...