Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label ...
Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on ...
Store brand dollar sales increased nearly three times the rate of national brands for the 52 weeks ending Dec. 28, 2025.
Numerator’s 2026 Brands to Watch highlights the rise of protein snacks, ready-to-drink alcohol and private-label innovation ...
Store brands see faster growth, record unit sales and rising market share as consumer priorities shift to value and quality, ...
The growth of private-label products — and retailers' focus on shoppers' interest in healthier offerings and plant-based ...
Store brand dollar sales rose 3.3%—nearly triple the 1.2% gain of national brands—for the 52 weeks ending Dec. 28, 2025.
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Costco explains why its private label is called Kirkland
Costco’s private label didn’t become a global powerhouse by accident—its name reflects strategy, history, and a deliberate approach to trust and value.
As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping ...
Save A Lot’s announcement that it will purge artificial food dyes from its private label products follows Walmart’s ...
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