Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant ...

I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means “Google is ...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...