Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

Federal health officials first advised Americans to wear cloth face masks amid the coronavirus pandemic one week ago. But the recommendation hasn't exactly persuaded the masses. "It still seems ...

Emilie Le Beau Lucchesi, Ph.D., is a freelance journalist who regularly contributes to Discover Magazine. She reports on the social sciences, medical history, and new scientific discoveries. View Full ...

As soon as a deal goes up on Groupon, it is listed with the words “Limited Time Remaining.” An hourglass shows how much time is left before the deal disappears from the site while other banners remind ...

This article by Jordan Gaines Lewis, PhD, is republished here with permission from The Conversation. This content is shared here because the topic may interest Snopes readers; it does not, however, ...