Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

Blueberry is a digital fashion house that creates items that can be bought and worn within Roblox and Snapchat. According to their website, their clothes are “for main characters and alter egos ...

The British Fashion Council (BFC) has handed out an award in a brand new category called Metaverse Design created in collaboration with Roblox. Five Roblox creators were nominated, with the in-app ...

Global fashion brand H&M has announced the launch of the “Loooptopia Experience” on popular Metaverse computer game Roblox. Partnering with metaverse studio Dubit, Loooptopia enables players to create ...

Fans become fashion designers at Loooptopia, minting bespoke designs for their avatars. With the metaverse and social gaming channels increasingly becoming more a part of our culture, H&M created an ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Crocs isn’t treating Roblox as a side project any more. After last year’s Crocs World Tycoon, the brand is back with Crocs Quest, a more ambitious world that swaps one-off activations for a persistent ...