SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

For Evenepoel, 2025 was a season to forget, marked by a series of injury setbacks that culminated in a premature exit from ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

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If you ride a bicycle, the odds are good that it’s outfitted with SRAM components like Grip Shifts or Rock Shox. Those components and a lot of other cool things are developed and tested at SRAM’s new ...