Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most significant step yet toward integrating generative AI into ...

Google’s search engine inundates users with hidden ads and prioritizes major brands over quality sources — with less than half the results that it spits out meeting the needs of the intended query, according to a new report released Monday. Finance ...

Google's Daniel Waisberg announced today at the Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing ...

Why are the search engines so reluctant to reveal the rationale behind their keyword matching options? Perhaps because advertisers would revolt if they found out the random terms their ads were being matched to. Such was the case when Google released the ...

Search queries generally fall under two categories: Those searching for a quick answer and those who want to get a thorough understanding of a topic. Since both of those requests are significantly different in nature, Bing unveiled a new search dedicated ...

Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant rolled out automatically created assets (ACA) for ...

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Gary begins ...